Ore. – Jive, a provider of social
media tools for businesses, announced on Thursday that it has acquired
Filtrbox, a social media analytics firm.
Financial terms of the transaction
were not disclosed.
Portland, Ore.-based Jive
said it will integrate Filtrbox’s real-time social media monitoring
capabilities into its own platform, to help businesses see what consumers are
saying about their brands in social media conversations.
Founded in 2007, Boulder,
Colo.-based Filtrbox has to date raised about $2 million in venture capital,
from backers including Flywheel Ventures and True Ventures.