Reston, Va. – Americans spent $29.1 billion online
this past holiday season, a 4% increase from the prior year, according to new
figures from market research firm comScore. "The 2009 online holiday
shopping season was a positive one as its growth rate slightly surpassed our
forecast and returned to solidly positive rates after nearly a full year of
marginally negative growth," said Gian Fulgoni, comScore’s chairman.
Fulgoni credited effective retailer promotions, guaranteed shipping offers and
an East Coast blizzard that forced many holiday shoppers to buy online.
heaviest online spending day of the year — and of all time — occurred on
Tuesday, Dec. 15 ($913 billion).
It was one of nine individual spending days to
surpass $800 million during the holiday season.
Cyber Monday (Monday, Nov. 30),
propelled by aggressive retailer promotions, ranked as the second heaviest
spending day at $887 million.