Calif. – A new patent filing from
Google (NASD: GOOG) indicates that the company is looking into offering advertisers the
ability to buy ads on the photos displayed on the "Street View" feature
of its Maps service, ReadWriteWeb reported. The technology would identify
buildings, posters and billboards in the photos, and allow business owners to
pay to update the ads in the photos with new ones, as well as possibly allow
third-parties to bid on unclaimed properties.