– Vevo, the music video portal joint venture between Sony (NYSE: SNE) Music, Universal
Music and Abu Dhabi Media Company, has begun to censor the videos that appear
on its service in a bid to encourage brands that may be weary of appearing next
to objectionable content, AdAge.com reported.
To date, YouTube (NASD: GOOG), which is
powering the video service and hosts a branded Vevo channel on its site, has
only censored instances of pornography or hate speech.
goal for launch was to keep everything clean for broadcast, ‘the MTV
version,’" Vevo spokeswoman Jennifer Press told AdAge.com.
currently no list of "forbidden words," Press added.
Some videos on Vevo are now seeing
two versions posted, one with an "explicit" label, while other
censored videos will only appear in a "non-explicit" version.