Calif. – The final numbers from YouTube’s (NASD: GOOG)
experiment with renting films tied to the Sundance Film Festival are in, and
show that over ten days, the films were rented 2,684 times and netted the
company about $10,709 in rental fees, The New York Times reported. "It
definitely exceeded our expectations given all the barriers," YouTube
spokesman Chris Dale told The Times.
"The odds are always stacked against
independent film makers. This allowed them to reach a bigger audience."
The five films connected with Sundance that were made available for $3.99 for
48-hour viewing were "The Cove," "One Too Many Mornings,"
"Homewrecker," "Children of Invention" and "Bass