New York
– Yahoo has hired senior Universal Music Group executive Jeff Bronikowski to
head Yahoo Music, Billboard reported.

Bronikowski was most recently senior
vice president of digital initiatives at Universal Music.

He will replace Michael
Spiegelman, who has headed Yahoo Music since early 2008, but will now head
product development for Yahoo’s (NASD: YHOO) entire entertainment unit.

"I feel like
Yahoo, while certainly it has declined a bit from its prominence as the No. 1
music destination, I think there are tremendous assets there and Yahoo is
committed to making it a premier music destination again," Bronikowski
told Billboard.

"Given the assets Yahoo has in terms of traffic,
advertising sales, scaleable product development resources, I was excited about
the opportunity."


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