– Meltwater Group, a provider of media monitoring services, announced on Wednesday
that it has acquired BuzzGain, a social media monitoring firm.
companies did not disclose financial terms of the deal, PaidContent pegged the
purchase price at $4 million, including earnouts.
Founded in Norway in 2001,
Meltwater monitors the traditional news media for its 18,000 clients, and has
more recently expanded its services to online media.
The company plans to
integrate Sunnyvale, Calif.-based BuzzGain’s service into its own Meltwater
Buzz social media monitoring offering, which it says covers more than 10
million discussions per day in 10 different languages.