– IAC’s (NASD: IACI) dating site Match.com announced on Thursday that it will acquire fellow
dating site Singlesnet.
Financial terms of the deal were not disclosed.
in 1998, Singlesnet counted around 3 million unique visitors in January.
Singlesnet’s traffic is currently in decline, we believe that by applying our
category expertise we can reverse that trend, increase the site’s profitability
and improve the overall user experience," said Match.com CEO Greg Blatt.
"This is more of a value acquisition than a strategic one, and Singlesnet
will predominantly be run as a standalone business."
boasts a vibrant user community where members are constantly emailing and IMing
each other, and I believe working with Match.com will enable us to re-start
growth in the business," added Singlesnet founder and CEO Quinn Lipin.