– DoubleVerify, a provider of online advertising notification services,
announced on Monday that it has closed a $10 million second round of financing,
led by Institutional Venture Partners.
Previous backers Blumberg Capital, First
Round Capital and Genacast Ventures also participated.
Launched in 2008, New
York-based DoubleVerify says it verifies over 25 billion ad impressions per
month for marketers, agencies, ad networks and online publishers.