Reston, Va. – Though Apple’s (NASD: AAPL) new iPad tablet computer won’t
be available for purchase until April 3, 15% of Internet users said that they
plan to seriously consider purchasing the device in the next three months,
according to a new study by Internet audience measurement firm comScore.
1% more than those considering buying the Amazon (NASD: AMZN) Kindle e-reader. And while Apple
has touted the iPad’s ability to serve as an e-reader, the majority of
potential owners said that they would use the device for other purposes.
Instead, nearly half indicated a high likelihood of using it to browse the
Internet and check email, while more than a third said that they would use it
to listen to music, maintain a contact list or watch videos.
70% of those surveyed have conducted online research into the iPad and Kindle.
"The tablet and e-reader market is developing at a breakneck pace right
now, and Apple’s entry into the market is sure to accelerate mainstream
consumer adoption," said Serge Matta, an executive vice president at
"These devices have the potential to be incredibly disruptive to
the way consumers currently access digital content."