– Interpublic Group (IPG) (NYSE: IPG), one of the top three global ad agencies, announced
on Thursday that it has acquired Brazil-based digital marketing firm Cubocc.
Financial terms of the transaction were not disclosed.
Founded in 2004, Sao
Paulo-based Cubocc counts 106 employees and works with multinational clients
"They’ll add local expertise and great digital
credentials in a dynamic market to the IPG roster and further strengthen our
various agencies’ ability to service clients and provide best-in-class digital
strategy in an increasingly important part of the world," said Michael
Roth, chairman and CEO of IPG.