San Francisco – Microsoft (NASD: MSFT)
provided some additional details about its mobile project codenamed
"Pink" at a press event at a night club in San Francisco on Monday, PaidContent
The mobile device to come out of the project, which is based on the
Sidekick from Danger — which Microsoft acquired two years ago — is the KIN, a series of two
slider phones made by Sharp that will be distributed by Verizon and Vodafone.
The KIN is targeted at the teen and young adult demographic, and will come
loaded with Zune music services.
"We saw how you talk, text, tweet and
post in real life. Then we designed KIN to communicate as naturally as you. So
KIN is everything you love, everyone you love, all together, in one
place," reads the marketing messaging on the KIN website.