Los Angeles – An estimated
households ditched their cable, satellite or telco TV subscription services
last year, a number that could double to 1.6 million by the end of 2011,
TechCrunch reported, citing a new study from Convergence Consulting Group.
The U.S. counts an
estimated 101 million pay-TV subscribers, making for an $84 billion industry.
report found that 17% of the weekly TV audience watches at least one or two episodes of TV
shows online, up from 12% last year; that figure is expected to rise to 21% next
Convergence noted that consumers who have ditched their pay-TV
subscriptions still represent less than 3% of total online TV viewing.
firm’s report also estimated that just 100 million TV episodes were purchased
and downloaded from online retailers in the U.S. in 2009, generating revenues
of $200 million; this is up from 90 million downloads in 2008.