– MXP4, a provider of digital music marketing and distribution services,
announced on Thursday that it has raised $4 million in a new round of
financing, led by Orkos Capital.
Previous investors Sofinnova Partners and
Ventech also participated in the round, proceeds from which will be used to roll out MXP4’s
Paris-based MXP4 says more than 100 artists have used MXP4-powered
Web and iPhone interactive music applications for viral distribution and
purchases, including Britney Spears and David Guetta, along with brands such as
Air France Music and Coca-Cola.
The applications offer interactive features
that, for instance, let users create their own remixes of songs, or sing along
to karaoke tracks.