New York
– Invidi Technologies, a developer of targeted TV advertising technology,
announced on Wednesday that it has secured over $23 million in a new financing
round led by Google (NASD: GOOG).

Other investors included WPP’s GroupM, Motorola Ventures,
Menlo Ventures, InterWest Partners, EnerTech Capital, Westbury Equity Partners
and BDC Capital.

Founded in 2000, New York-based Invidi’s uses set-top box data
to deliver targeted TV ads.

Invidi has distribution agreements with DISH
Network and DirecTV, and has been tested by operators including Comcast and
Starcom MediaVest.

In connection with the financing, Shishir Mehrotra, Google’s
director of product management for Google TV Ads and YouTube Ads, will join
Invidi’s board of directors.


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(Business Insider)