Calif. – Ad.ly, the operator of
an online ad network on Twitter, has raised $5 million in new funding led by
GRP Partners, TechCrunch reported.
Greycroft Partners and LowerMyBills founder
Matt Coffin also participated in the investment round.
The company also named a
new CEO, Arnie Gullov-Singh, who previously was executive vice president of product,
technology and operations at News Corp.’s Fox Audience Network.
Beverly Hills, Calif.-based Ad.ly self-service ad platform
for Twitter counts over 70,000 users on Twitter, who count a combined more than
1 million followers.