Calif. – Adobe Systems (NASD: ADBE) on
Thursday launched a public relations campaign aimed at criticizing Apple (NASD: AAPL) and
defending its own Flash technology, which Apple has banned from its iPhone and
The campaign includes print and online ads, appearing on websites
including that of The New York Times.
They state that "Adobe loves Apple,"
along with a sequence of other things, such as "innovation" and
"healthy competition," before noting that, "What we don’t love
is anybody taking away your freedom to choose what you create, how you create
it, and what you experience on the Web."
Apple CEO Steve Jobs recently
published an open letter, explaining why Apple will not allow third-party
development software for the iPhone, and criticizing what he sees as the
shortcomings of Adobe’s Flash.
(DMW previous coverage)