New York
– Ellen DeGeneres, the talk show host and judge on "American Idol," is
launching her own record label, "eleveneleven," and signing
12-year-old YouTube star Greyson Chance as her first artist, Reuters reported.

Chance became a viral video star when he posted a video of himself performing
Lady Gaga’s "Paparazzi" at a school festival — which has been viewed
over 20 million times — and recently made a live appearance on "The Ellen
DeGeneres Show."

Chance will be co-managed by Guy Oseary (Madonna) and
Troy Carter (Lady Gaga).


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