– Invidi Technologies, a provider of targeted ad technology for television,
announced on Thursday that it has received an investment from Experian, the
global services information firm.
Financial details were not disclosed.
York-based Invidi said it will work with Experian Marketing Services on a
system that will provide advertisers, TV networks and distributors with tools
The company currently has distribution agreements with DISH
Network and DirecTV, and recently completed testing with Comcast and Starcom