Reston, Va. – Social networking now ranks as the
fastest-growing mobile content category, according to a new report from Internet
audience measurement firm comScore.
In April, 14.5 million people accessed a
social networking app from their mobile devices, up 240% from the prior year.
That topped the growth of apps for news (124%), sports information (113%), bank
accounts (113%) and weather (111%).
"Social networking is by far the
fastest-growing mobile activity right now," said Mark Donovan, comScore’s
senior vice president of mobile.
"With 20% of mobile users now accessing
social networking sites via their phone, we expect to see both application and
browser usage continuing to drive future consumption of social media."