Los Angeles – Vevo, the music
video portal joint venture between Sony Music, Universal Music Group and Abu Dhabi
Media Company, plans to launch in the Middle East
in the first quarter of 2011, Music Ally reported, citing local publication The
National — which is also owned by Abu Dhabi Media Company. "With the kind
of results we’re seeing and the independent view that Vevo is now really a
formidable music platform, one can speculate what it’s going to be like when we
roll out in the Middle East," Ricky Ghai, executive director at Abu Dhabi
Media Company, told The National.


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(The National)