Reston, Va. – Resonate Networks, an online ad firm
offering "attitudinal targeting" technology, announced on Wednesday
that it has raised $5 million in its first round of funding, led by Greycroft
Partners and iNovia Capital.
Launched in 2009, Reston,
Va.-based Resonate’s says its attitudinal ad targeting "reach[es]
consumers based on their values, beliefs and attitudes," and is
"entirely independent of cookie-based behavioral data."
The company was
initially founded to help advocacy organizations and political campaigns, but
has expanded to target corporate and brand advertisers.