Irvine, Calif. – Brand Affinity Technologies (BAT), a
provider of celebrity brand marketing services, announced on Tuesday that it
has raised $20 million in a third round of venture capital financing.
Venture Partners led the investment round; previous backers Newport Coast
Investments, RimLight Capital, Fulcrum Venture Capital, and ad pepper media
International also participated.
Founded in 2007, Irvine, Calif.-based BAT
offers a research engine providing affinity data on more than 38,000
celebrities, and connects brands with its roster of over 3,600 celebrities and
The company has conceived campaigns for AT&T, Ford, Comcast,
Intuit, and Samsung.
BAT expects to report a doubling in annual revenue, to $30
million in 2010.
The company will use the new investment for further product
development, to expand into music and other celebrity categories, and for