San Francisco – Extole, the provider of a social marketing
as a service platform, announced on Wednesday that it has closed a $5 million
first round of venture capital financing, led by Trident Capital.
Ventures and Norwest Venture Partners also participated in the round, proceeds
from which will be used to make additional hires.
San Francisco-based Extole,
formerly known as TellAPal, said its social marketing platform is being used by
clients including Roku, Drugstore.com and Vistaprint.