Reston, Va. – Facebook is now the second-largest online
video platform in the U.S., besting Yahoo (NASD: YHOO) but still trailing market leader
YouTube, according to Internet audience measurement firm comScore’s Video
Metrix report. In August, a total of 178 million U.S. Internet users watched
video online — or 85.1% of all online Americans — engaging in more than 5.2
billion viewing sessions.
Google’s (NASD: GOOG) YouTube counted 146.3 million unique
viewers, followed by Facebook (58.6 million), Yahoo (53.9 million) and Vevo
Google-owned sites, including YouTube, counted 1.9 billion
total viewing sessions in August, compared with Facebook (243 million) and
Yahoo (229 million).
Americans also viewed more than 3.8 billion videos ads in
August, while the Hulu video portal generated the highest number of video ad
impressions at 790 million.
Video ads reached 45% of the total U.S. population
an average of 28 times during the month.