Salem, Mass. – FashionPlaytes, the operator of an online
fashion site for girls, has raised $4 million in new funding, in an
oversubscribed round led by Fairhaven Capital Partners.

Previous investors New
Atlantic Ventures, Launch Capital and Golden Seeds also participated in the

Founded in 2009, Salem, Mass.-based FashionPlaytes is targeted at girls
ages 5-12, offering the ability to create unique garments using virtual
sketchbooks and swatches.

To date, users have created nearly 200,000 garments
using the service.

The company will use the funds for additional product
development and customer acquisition.


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