New York – Mobile ad spending in the U.S. is expected to
grow 79% this year to reach $743 million — up from an earlier projection of
$593 million — and is projected to surpass $1 billion next year, according to
a report from market research firm eMarketer.

"The expansion of the
smartphone market and the attractive usage and demographic profile of
smartphone owners have forced more marketers to pay closer attention to
mobile," said eMarketer analyst Noah Elkin.

The firm predicts that U.S.
mobile ad spending will reach more than $2.5 billion by 2014.

Video, display
and search ad spending on mobile will all more than double in 2010, according
to eMarketer.

SMS is still the largest format, however, where an estimated $327
million will be spent this year.

"But the growth of
other types of ads, backed by increasing smartphone usage, new ad formats and
ad networks, will soon put them ahead of text advertising," the firm said.


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