Los Angeles – The media consumption habits of young people
in the U.S. (ages 12-24) have changed dramatically over the past ten years, as
the Internet, mobile devices and online music and video have begun to supplant
traditional TV and radio, according to a study by Edison Research.
time spent on the Internet among 12-24 year-olds grew from 59 minutes per day
in 2000 to 2:52 in 2010.
Daily radio listening fell from 2:43 in 2000 to 1:24
in 2010, and time reading newspapers declined from 17 minutes a decade ago to
just 8 today.
Despite the rise of online video, TV viewing actually increased
slightly, from 2:37 in 2000 to 2:47 today.
Eighty-one percent of 12-24
year-olds own their own cell phones today, compared with just 29% in 2000; 43%
said their current cell phone is a smartphone.
Nearly half (46%) own an iPod,
and another 35% own a portable MP3 player other than an iPod.
percent report they have downloaded music online, with 23% reporting iTunes as
the source; 19% saying they downloaded via file-sharing networks; 13% shared
via email or physical drives; 12% cited music blogs; and 10% downloaded tunes
from artist websites.