New York – Mobile Content Venture (MCV), a mobile TV-focused
joint venture between 12 major broadcasters, said on Friday it aims to be to
offer mobile TV service to 40% of the U.S. population by late 2011.

The group
has committed to upgrade TV stations in 20 markets in order to deliver live
video to portable devices.

In 2011, MCV expects to offer the mobile video service in
the following markets: New York, Los Angeles, Chicago, Philadelphia, San
Francisco, Dallas, Washington D.C., Atlanta, Houston, Detroit, Tampa, Phoenix,
Minneapolis, Orlando, Portland, Cincinnati, Greenville, West Palm Beach,
Birmingham, and Knoxville.

MCV added that it’s working with manufacturers to
ensure devices supporting its platform are available in the second half of


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