Philadelphia – Monetate, a provider of testing, targeting
and personalization services for website publishers, has raised $5.1 million in
new funding from First Round Capital, Floodgate Fund and other institutional
Founded in 2008, Philadelphia-based Monetate provides customers such
as PETCO, QVC, Urban Outfitters and The Sports Authority with tools to help
best utilize marketing dollars and optimize their website investments.
company will use the new funds to expand its sales and support teams.