Los Gatos, Calif. – Netflix (NASD: NFLX) announced on Tuesday that it has
partnered with a number of consumer electronics firms to place a Netflix button
on remote controls, to provide subscribers with one-click access to Netflix
streaming on supported devices.
The Netflix button, featuring the company’s red
logo, will start appearing on remote controls this spring on products from Boxee,
Iomega, Roku, Dynex, Haier, Memorex, Panasonic, Samsung, Sharp, Sony and
Devices that will feature the remote button will include
Internet-connected TVs, Blu-ray disc players and set-top boxes.
turning on the TV, going to a home screen and searching for the Netflix
icon," said Netflix chief product officer Neil Hunt.
Netflix one-click remote, it’s simply a matter of pushing the Netflix button to
instantly watch any of the vast selection of TV shows and movies available to
stream from Netflix."