Espoo, Finland – Nokia (NYSE: NOK) has announced that it will
discontinue a service that bundled digital music downloads with new phone
purchases in 27 countries.
Initially branded "Comes With Music" when
it launched in 2008, the Ovi Music Unlimited service has been supported by the
major labels buy failed to gain traction with consumers in Europe.
The company cited
digital rights management (DRM) restrictions, limiting
how songs could be moved between devices, as part of its reason to curtail the
"The markets clearly want a DRM-free music service," a Nokia
spokesman told Reuters.
Nokia will continue to offer the service in China,
India and Indonesia — where consumers may still purchase 12-month
subscriptions — as well as in Brazil, Turkey and South Africa, where six-month
subscriptions will be offered.
The company will also continue to sell a la
carte digital song downloads via its Ovi Music Store in 38 countries.