London – Major record labels Universal Music and Sony (NYSE: SNE) Music
plan to begin releasing singles for sale in the U.K. on the same day they
premiere on the radio, the Guardian reports.

Typically, singles were played up
to six weeks on radio before being released commercially, but the labels’
research found that "searches or songs on Google or iTunes were peaking
two weeks before they actually became available to buy," Universal Music
CEO David Joseph told the Guardian.

"It’s out of date to think that you
can build up demand for a song by playing it for several weeks on radio in
advance," Joseph added.

Sony and Universal plan to launch the "On
Air, On Sale" policy next month.


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