Palo Alto, Calif. – Auditude, the developer of an online
video management and advertising platform, said on Monday it has raised $11
million in its second round of funding, and named Jeremy Helfand as its CEO.
Granite Ventures led the round, which also included new investor Silicon Valley
Bank and previous backers Greylock Partners and Redpoint Ventures.
Alto, Calif.-based company, which previously raised $10.5 million in a round
that closed in early 2009, also hired Helfand, the former president of United
Online Media Group and senior vice president and general manager at
Advertising.com, now a unit of AOL.
He succeeds Adam Cahan, who has served as
CEO for over 3 years and will continue to serve as an advisor.
platform currently manages billions of monthly premium video impressions for
clients such as Comcast, Dick Clark Productions, Fox News, Major League
Baseball, Sony Music, Universal Music Group, World Wrestling Entertainment and