Los Angeles – IgnitAd, an Israel-based developer of online
ad optimization services, has landed $2 million in seed financing from DFJ
Tamir Fishman Ventures and JVP Media Labs.
The company also announced the
launch of its Bid Optimization Management, a proprietary predictive analysis
and bidding technology designed to help publishers increase their ad revenue.
technology proactively predicts the highest-paying advertising source for each
impression, by forecasting demand patterns at various price points across all