New York – Access 360 Media, an operator of digital networks
in stadiums, arenas and shopping malls, has secured $12 million in a new round
of financing led by Columbia Capital.
New York-based Access 360 called
Columbia’s investment the "first step in a larger commitment," which
the company will use to increase its footprint through acquisitions, new hires
and organic growth.
"As audiences get more difficult to reach in
traditional media…we think advertisers will look for ways to interact with
their customers on digital platforms outside the home," said Jeff
Patterson, a partner at Columbia Capital.
"Shopping malls and sports
stadiums are superb venues where advertisers can take advantage of targeted,
rich media advertising with consumers."