Bethesda, Md. – Verve Wireless, the developer of a mobile ad
platform for local media, said on Wednesday it has acquired Deconstruct Media,
a mobile ad technology firm founded by several former product and engineering
executives of Advertising.com.
Financial terms of the deal were not disclosed.
Deconstruct’s product is an automated mobile display advertising system that
allows mobile publishers to manage their ad sales and offer their ad inventory
through a self-service interface.
Advertisers can then review available options
and buy campaigns using a credit card.
Verve said it will integrate the
Deconstruct system into its Ad Manager platform.