Los Angeles – Live event promoter and venue owner AEG
announced on Thursday that it has partnered with Outbox on a joint venture to
launch an electronic ticketing service to compete with Ticketmaster-Live Nation (NYSE: LYV). Outbox
Enterprises is a joint venture between AEG, Cirque du Soleil, Outbox and former
Ticketmaster CEO Fredric D. Rosen, with Rosen and Outbox CEO Jean-Francoys
Brousseau to serve as co-CEOs.
Outbox will allow venues to sell tickets to
consumers directly from their own websites.
The service is expected to launch
at all 105 AEG properties over the next 24 months, which include the Staples
Center, Target Center, Best Buy Theater and O2 Arena.
The Wall Street Journal
reports that the company also intends to compete with Ticketmaster for venue clients,
as contracts expire.