San Francisco – Zynga, the social games publisher behind
blockbuster titles like "CityVille," "FarmVille" and
"Mafia Wars," is in talks with prospective investors on raising a new
$250 million funding round at a valuation of $7 billion to $9 billion, The Wall
Street Journal reported, citing people familiar with the matter.

The company is
reportedly speaking with at least one major bank, as well as mutual funds and
other potential investors.

Zynga was most recently valued at around $4
billion for a stock transaction in April 2010.

San Francisco-based Zynga counts
275 million active monthly users for its game, and generated $400 million in
profit in 2010 on $850 million in revenue, a person familiar with the company’s
finances told The Journal.

Other recent sky-high valuations for social media
firms include Facebook ($50 billion), Twitter ($8-$10 billion) and Groupon ($15


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