San Francisco – Social games publisher Zynga is nearing the
close of a new $500 million round of funding that values the company at $10
billion, All Things D reported, citing sources. Investors are said to include
Morgan Stanley, T. Rowe Price, Fidelity Investments and previous backer Kleiner
Perkins Caufield & Byers.

San Francisco-based Zynga has published such
popular games as "CityVille," "FarmVille" and "Mafia

The funding round is likely a prelude to an initial public offering
for the company, whose games have been played by more than 320 million people
and at peak times count 3 million concurrent players.

All Things D noted that
The New York Times and Wall Street Journal also have reported on the deal, but
pegged the investment at $250 million.

The company has already raised more than
$500 million; other backers include SoftBank, Google, Andreessen Horowitz and
DST Global.



Related Links:

(All Things D)
(DMW previous coverage)