New York – Operative Media, a provider of online advertising
management services, said on Thursday that it has raised $10 million in new
funding, from ORIX Venture Finance and an undisclosed private investment firm.
Founded in 2000, New York-based Operative serves clients including The Wall
Street Journal, NBC Universal, National Public Media and MSN.
The company plans
to use the funds to expand in North America, the U.K., Australia and Brazil,
chiefly through sales talent acquisitions.