New York – The New York Times (NYSE: NYT) is preparing to launch its own
in-house daily deals service, called TimesLimited, PaidContent reports. The
news comes after many other publishers have partnered with one the space’s two
top players, Groupon and LivingSocial. "We realized that we have the
assets, the consumer reach and the relationships with the advertisers to do
this on our own," Denise Warren, general manager of NYTimes.com, told
PaidContent. The service is rolling out to print and registered subscribers now,
and will initially cover New York with other areas to follow.
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(PaidContent)
