Los Angeles – Digital advertising firm SocialVibe said on
Tuesday that it has secured $20 million in new equity financing, led by new
investor Norwest Venture Partners.
Previous backers Redpoint Ventures, Jafco
Ventures and Pinnacle Ventures also participated in the round, proceeds from
which will be used to accelerate adoption of the company’s ad platform.
in 2007, SocialVibe says its ad platform reaches consumers playing social
games, donating to charity, obtaining virtual currency or accessing virtual
content, on sites such as Pandora, Huffington Post and Zynga.