Washington – LivingSocial, the social commerce firm that
operates its Daily Deals service in more than 200 markets, is on track to
surpass larger rival Groupon in market share by Jan. 2012, Mashable reported.
The site based its information on U.S. revenue figures for both companies,
compiled by LivingSocial.
According to the figures, LivingSocial currently
accounts for $4 of every $10 in deals sold on either platform, but is growing
at a faster pace than Groupon.
If the rates of growth remain the same,
LivingSocial would surpass its rival in less than a year.