Chantilly, Va. – U.S. radio broadcast revenues rose 5.4% in
2010 to $14.1 billion, driven by the political season and more activity by
national advertisers, according to a report from BIA/Kelsey.
The firm also
projects that online and digital revenues at traditional radio stations will
see a 14.1% compound annual growth rate over the next five years, rising from
$405 million in 2010 to $494 million this year, and $783 million by 2015.
higher than expected radio revenues in 2010 reflected the return of national
advertisers to the airwaves and some political battles that made an impact in
certain markets," said BIA/Kelsey vice president Mark Fratrik.
however, still continues to face a lot of competition in the local and online
advertising marketplace. Stations are responding by becoming more aggressive
with their digital and online strategies, which are driving measurable
The report projects that radio industry revenues will rise a
moderate 3.7% in 2011, while 2012’s election year will bump revenues up 4.5%.