New York – SocialFlow, the provider of a social media
optimization platform, announced that it has raised $7 million in its first
round of funding, led by Softbank.
Also participating were Softbank NY, RRE,
Betaworks, Highline Venture Partners, AOL Venture Partners, SV Angel and a
group of angel investors.
Founded in 2010, New York-based SocialFlow says its
platform can determine in real-time the Twitter topics that people are engaged
in, and how likely they are to take an action on a tweet, then publishes the
best tweet when audiences are most receptive.
Customers include The Economist,
eMusic and the New York Public Library.
The company will use the funds to accelerate
development of its platform.