London – Video search index Blinkx announced on Friday that
it will acquire Burst Media, the operator of an online ad network, for $30
Blinkx said the deal will bring its 35 million hours of indexed video
to Burst’s audience of over 130 million unique users.
The company will create
contextually relevant video channels for Burst’s network of publishers.
until now, the primary barrier to further television advertising budgets moving
online has been online video’s inability to match the sheer scale of audience
that television can deliver," said Blinkx CEO Suranga Chandratillake.
are extremely excited about the Acquisition as it will allow us to overcome that
challenge: by fusing blinkx’s unique patented technology and large video index
with Burst’s massive reach, we will have the potential to create personalised,
online television that is watched by hundreds of millions of users."