New York – In what the company is calling a "full-on
course correction," AOL (NYSE: AOL) has asked editors of its hyper-local Patch news
sites to recruit as many as 8,000 unpaid bloggers over the next week, according
to a company memo published by Forbes.
Brian Farnham, the editor-in-chief of
Patch, wrote that each of Patch’s 800 local editors is expected to bring in
5-10 bloggers by the launch of the company’s blog platform May 4.
introduction of blogging on our sites is far more than just the release of a
new feature. It is a full-on course correction heading Patch in the direction
we want to go," wrote Farnham.
"You all signed on knowing this was a
young company, and while no one likes a fire drill, at the same time you have
to get used to changes and moving fast if you want to be a Patch editor."