Mountain View, Calif. – Claritics, a provider of social
media analytics, announced on Thursday that it has received $1.5 million in its
first round of financing, led by Cervin Ventures and TiE Angels.
Calif.-based Claritics offers social media analytics tools aimed at social game
developers and social commerce firms, which help them improve their reach,
retention and revenue campaigns.
The company will use the funds for further
product development, and to expand sales and operations.