New York – Simulmedia, the developer of a targeted ad
platform for television, has raised $9.25 in new funding from existing
investors, GigaOM reported.
The firm’s previous backers have included Time
Warner Investments, Avalon Ventures and Union Square Ventures.
Simulmedia collects anonymous data from 15 million consumers’ set-top boxes,
and uses algorithms to predict viewership of TV programming for targeted
advertising. Clients have included CBS.
The company tells GigaOM it will use
the funds for additional product development, and to add to its sales team.